Play and Connect, Together
Playful Spirit of Japan
Use your imagination. Find new ways to play. Lose yourself in the moment with someone you’ve never met.
At the Japan Pavilion, come together to see, touch, and experience the spirit of play that thrives in Japan.
Building on the connections forged at Expo 2025 Osaka, Kansai, we carry them forward from here in Serbia, out into the world.
EXPO 2027 BELGRADE
Connect with
the world through
a playful spirit.
Explore Japan’s culture and future.
Play together and discover something new.
The smiles and wonder you share become a force that brings the world together.
Experiences unique to the Japan Pavilion await, each beginning with a playful spirit.
Coming Soon
PARTNERS
パートナー
A diverse range of Japanese companies and technologies
will connect with the world through the Japan Pavilion.
Through dialogue that crosses borders and cultures, new business opportunities will emerge.
From here, we will build partnerships to shape the future together.
A diverse range of Japanese companies and technologies will connect with the world through the Japan Pavilion.
Through dialogue that crosses borders and cultures, new business opportunities will emerge.
From here, we will build partnerships to shape the future together.
ALL PARTNERS
About Expo 2027
Belgrade
The theme of Expo 2027 Belgrade is “Play for Humanity: Sport and Music for All.” As the first Specialized Expo to be held in the Western Balkans, it will bring together more than 130 countries.
Through sport, music, and other forms of play that transcend borders and generations, the Expo will connect people, inspire new ideas, and foster innovation.
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