PRIVACY POLICY

The Japan External Trade Organization (“JETRO”) handles with care the personal information and personal data of users of the official website of the Japan Pavilion at Expo 2027 Belgrade (the “Website”) and endeavors to manage such information and data appropriately.

The Expo 2027 Belgrade Japan Pavilion Website Operations Office (the “Office”), engaged by JETRO, operates the Website and processes associated personal data in accordance with JETRO’s instructions.

This Privacy Policy sets out how personal information and personal data are handled on the Website.

1. Personal Data Controller and Processor 

The personal data controller (Data Controller) for the Website is:

Japan External Trade Organization (JETRO)
ARK Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6006, Japan

The Office, engaged by JETRO, operates the Website and processes associated personal data as a data processor (Data Processor) in accordance with JETRO’s instructions.

The Office may also use external service providers for website development, operation, maintenance, and other necessary services, to the extent approved by JETRO or permitted under contract.

2. Information Collected

The Website is primarily intended for viewing content and does not provide features through which users directly enter personal information such as their name or address on the Website, including contact forms, account registration, or email newsletter registration.

However, the following information may be collected when you use the Website: 

 • IP address

 • Date and time of access to the Website

 • Pages or files viewed

 • Information about referring websites

 • Information about the browser, operating system, device, and similar technologies used

 • Cookies and other online identifiers

 • Other information concerning use of the Website

If you contact us through an email address or other contact details published on the Website, we may collect your name, email address, and other information provided in connection with your inquiry.

The Office handles information collected through the Website in accordance with the purposes of use and instructions specified by JETRO.

3. Purposes of Processing Personal Data 

JETRO handles personal data collected through the Website to the extent necessary for the following purposes. The Office processes personal data for these purposes in accordance with JETRO’s instructions.

 • To provide, operate, and maintain the Website

 • To ensure the security of the Website, prevent unauthorized access, and investigate the causes of incidents or malfunctions

 • To understand and analyze use of the Website and prepare statistical information

 • To improve the content, structure, functionality, and usability of the Website

 • To respond to inquiries concerning the Website

 • To perform other activities related to the foregoing

5. Legal Bases for Processing Personal Data 

Where the EU General Data Protection Regulation (GDPR) or other data protection laws requiring the identification of a legal basis for processing personal data apply, JETRO processes personal data on appropriate legal bases under the applicable laws, including the following:

Consent

Where a user has consented to the processing of personal data.

As a general rule, where cookies or similar technologies used for analytics or other purposes require consent under applicable laws, processing takes place after obtaining the user’s consent.

Legitimate Interests

Where processing is necessary for the legitimate interests pursued by JETRO or a third party, including secure operation of the Website, prevention of unauthorized access, investigation of incidents or malfunctions, and service improvement, provided that these interests are not overridden by the interests, rights, or freedoms of the user.

Legal Obligation

Where JETRO needs to process personal data to comply with its obligations under applicable laws.

The Office processes personal data in accordance with JETRO’s instructions, within the applicable legal bases and the purposes specified in Section 3.

6. Outsourcing of Personal Data Processing and Disclosure to Third Parties

JETRO entrusts the processing of personal data to the Office for the operation of the Website and related services.

The Office may outsource or subcontract part of the services necessary for operating the Website, within the scope of JETRO’s instructions or approval or as permitted under contract, to providers such as:

 • Website development and operation providers

 • Website platform providers

 • Hosting or cloud service providers

 • Website analytics service providers

 • Cookie consent management service providers

 • Other service providers necessary for operating the Website

When outsourcing or subcontracting personal data processing, JETRO and the Office exercise necessary and appropriate management and supervision over the providers’ handling of personal data in accordance with applicable data protection laws and contracts.

Personal data will not be disclosed to third parties beyond the scope of the purposes of use, except where required by law or otherwise permitted under applicable laws.

7. International Transfers of Personal Data

Personal data may be transferred outside the country or region in which a user is located if service providers, servers, or other information systems used by the Website are located elsewhere.

When transferring personal data internationally, JETRO takes necessary steps in accordance with applicable data protection laws, including implementing appropriate safeguards permitted by law, such as adequacy decisions and Standard Contractual Clauses (SCCs).

The Office processes personal data within the scope of such safeguards in accordance with JETRO’s instructions.

For details of the safeguards applicable to international transfers, please contact the inquiry point specified in this Privacy Policy.  

8. Retention Periods for Personal Data

JETRO determines retention periods for personal data collected through the Website as necessary to fulfill the respective purposes of use.

The Office retains or processes personal data only for those periods in accordance with JETRO’s instructions.

Personal data that is no longer necessary after the relevant purpose has been fulfilled will be appropriately deleted or anonymized, unless retention is required by law.

For specific retention periods for information collected through cookies, analytics tools, and similar technologies, please consult the privacy settings screen on the Website.

9. Security of Personal Data 

JETRO implements necessary and appropriate organizational and technical security measures, proportionate to the nature of the personal data and the risks associated with its processing, to prevent unauthorized access, leakage, loss, damage, alteration, and similar incidents.

The Office implements necessary and appropriate organizational and technical security measures in operating the Website pursuant to its contract with JETRO and JETRO’s instructions.

JETRO also provides necessary and appropriate supervision of the Office and other providers entrusted with personal data processing.

10. Links to External Websites  

The Website may contain links to external websites outside the control of JETRO or the Office.

For information on how personal information or personal data is handled on linked websites, please refer to the privacy policies or other notices established by their respective operators.

11. Rights of Users Regarding Personal Data

Under the GDPR and other applicable data protection laws, users have the following rights in relation to their personal data, to the extent applicable:

 • The right to obtain information about the processing of personal data

 • The right to request access to personal data

 • The right to request rectification of inaccurate or incomplete personal data

 • The right to request erasure of personal data

 • The right to request restriction of processing of personal data

 • The right to object to processing of personal data

 • The right to data portability

 • The right to withdraw consent given for the processing of personal data

Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.

Users may also lodge a complaint about the handling of personal data with a competent data protection supervisory authority under applicable data protection laws.

JETRO responds to requests to exercise these rights as the data controller, and the Office takes necessary steps in accordance with JETRO’s instructions.

12. Changes to This Privacy Policy  

JETRO may amend this Privacy Policy as necessary, including in response to changes in laws and regulations, Website functions, or services used.

If this Privacy Policy is amended, the revised version will be published on the Website and the revision date updated.

13. Contact Information   

For inquiries concerning this Privacy Policy, the handling of personal data, or the exercise of rights relating to personal data, please contact:

Japan External Trade Organization (JETRO)
ARK Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6006, Japan

Data Protection Officer (DPO) 
E-mail:DPO@jetro.go.jp 

For other inquiries concerning the Website, please contact:

Expo 2027 Belgrade Japan Pavilion Public Relations Office 
E-mail:jppavilion_pr@materialpr.jp 

Date of establishment: October 27, 2026
Last revised: October 27, 2026